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Cookie Policy

Last Updated: 10 October 2026

1. What are cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work, and to work more efficiently, as well as to provide information to the owners of the site.

2. How we use cookies

The Agile Release website is a simple marketing site. We keep our use of cookies and browser storage to the minimum:

  • To remember your choice about analytics cookies, so we don't ask again on every visit.
  • Only if you accept analytics cookies: to measure how people use this website, with Google Analytics (see below).

We do not use advertising cookies, and we do not sell your data.

3. Types of cookies we use

Essential storage: Necessary for the site to function — for example, remembering your choice about analytics cookies. These do not require consent under UK PECR.

Analytics cookies (Google Analytics) — optional, and only if you accept. We would like to use Google Analytics 4, a service provided by Google, to understand how visitors use this website — for example which pages are visited, how people arrive at them and what device and browser they use — so that we can improve it. Google Analytics is only loaded after you choose “Accept analytics cookies” in our cookie banner. Until you do, nothing is loaded from Google and no analytics cookie is set; if you reject, or never choose, nothing is loaded at all. If you do not see a cookie banner on your first visit, website analytics is switched off and no analytics cookies are set. When Google Analytics runs, your browser connects to Google, which receives your IP address and browser details; Google Analytics 4 does not log or store your IP address itself.

Advertising cookies: We do not use any. We tell Google not to use Google Analytics data for advertising: Google's advertising consent signals are always set to “denied”, and Google signals and ad personalisation are switched off.

4. Cookies and storage in detail

The table below lists the cookies and browser storage entries this website can use. The Google Analytics cookies are set only if you accept them.

Name Type Purpose Duration Provider
ar-analytics-consent Local storage (essential) Records whether you accepted or rejected analytics cookies, so we don't ask again on every visit. Only written when you make that choice. Until cleared Agile Release (first-party)
_ga Cookie (analytics — only if you accept) Google Analytics: tells one visitor's visits apart from another's, using a random number. 2 years Google (set on agilerelease.co.uk)
_ga_<ID> Cookie (analytics — only if you accept) Google Analytics: keeps track of your current visit (session). 2 years Google (set on agilerelease.co.uk)

This page needs no third-party resources to display — the fonts, icons and styles it uses are all served from agilerelease.co.uk — so showing it sets no cookies on your browser. (Google Analytics, described above, is loaded only if you accept analytics cookies.)

5. Managing cookies

You can change your mind about analytics cookies at any time. While website analytics is switched on, every page has a “Cookie settings” link at the bottom, which opens the cookie banner again. If you reject analytics cookies after accepting them, we switch Google Analytics off straight away and delete its _ga cookies. You can also clear the ar-analytics-consent entry in your browser's site storage and reload the page to be asked again, or block cookies entirely in your browser settings.